The Ice Cream Sandwich Approach to Content Marketing
A Three-Layer Framework for Enterprise-Wide Content Marketing
Image Source: Google Images Creative Commons
1 – Storytelling
2 – Cross Functional Contribution by Employees
3 – The Marketing Layer
Cross Functional Content Marketing in Action
Training is Required
The “Marketing is Not One Department” Mindset
Want Social Media Today updates in your inbox?
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...