The Ice Cream Sandwich Approach to Content Marketing
A Three-Layer Framework for Enterprise-Wide Content Marketing
Image Source: Google Images Creative Commons
1 – Storytelling
2 – Cross Functional Contribution by Employees
3 – The Marketing Layer
Cross Functional Content Marketing in Action
Training is Required
The “Marketing is Not One Department” Mindset
Want Social Media Today updates in your inbox?
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...