Dec 2 Posted 3 months ago
I think Freshbooks has a great approach. Build a reputation for “adding value” and your readers won’t mind a well-placed product mention in a quality blog post. This should be easy if the first goal of your blog posts is to educate.
Your readers know you're going to promote your product. Establish your blog as a place where people can find well-researched and thoughtful information that can be applied to real world situations. Why would anyone want to buy from a company that didn’t do that? Anyway, their product isn’t likely to impress.
Never lose sight of the primary goal of educating and the readers will be there, even with the product mentions.
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