Feb 11 Posted 11 months ago
Hi! Great article. I write a lot about marketing automation and implementation and I thought this was a refreshing article about what you can actually learn, not just gain from marketing automation. I agree with all of your points, however I wanted to add just one more: you learn, in realtime, what your leads/customers digest. Are they opening your emails and clicking on your content or not? You can also implement A/B testing to see which emails, content, etc is resonating with your audience and helping them down the funnel. Here is a link to a beginners guide that I wrote that goes along nicely with your piece. I would love to share you piece on our blog if you would allow that! Beginner's Guide to Marketing Automation.
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