Once you have claimed your business's Twitter handle, have you considered what to do next? Do you feel lost in Twitosphere? Before Tweeting consider spending a few hours writing up a marketing plan specifically designed for using Twitter to build your business's brand awareness.
Here are three steps to get you started on building your business's brand on Twitter:
Step 1: Do some research and review what your competitors Twitter profiles look like. Of course, you don't want to copy exactly what they do, but it will give you some insight into what you should include on yours. Don't only review their profile, but also review what type of followers they have, who they are following, and what their Tweets reveal.
Step 2: Once you get an idea for how you want your profile to look, fill out your user profile to the best of your ability. No one will want to follow you on Twitter if this isn't filled out. That includes having an avatar, whether it is a picture or a logo of your company. Make sure your bio is the best it can be because your bio will be the deciding factor on whether a follower will follow you or not. Use key phrases that the Search Engines could possible pick up in a search. For example, a business consultant would want to use business consultant somewhere within their bio. Make sure to include what you do and where you do it at. In other words, include your exact physical location. Most importantly, make sure to include a link to your website or blog. People actually do click on these URLs and you don't want to miss the opportunity to build your subscriber list or gain a client because you didn't have your URL listed in your Twitter bio.
Step 3: Many companies are going to the extent of actually having a customized business branded Twitter background designed specifically to represent their brand image. Focus on what you want your Twitter background to represent. I would recommend that your background colors and design match what your website has. Have the designer add in additional information such as your Social Network profile URLs, your company's tagline, additional contact information on how a potential client can reach you, and your blog and website's address. This is an excellent way to drive traffic back to both your blog and website.
Congratulations on taking your company to the next level using Twitter to build your brand. There is so much to learn about Twitter and what it can do for your business. My next post will cover in more detail on how to really build brand awareness using this phenomenal communication tool known as Twitter. Don't feel overwhelmed, remember, baby steps will get you there!
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