Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, lifespan and dare I say, personality. And it's these very characteristics that ultimately define the composition, characteristics, goals and benchmarks of success for each project. So in this spirit, we thought that it would be a good exercise to think of your initiatives as you would think of a client, consumer or acquaintance - as individuals. Here are 4 campaign personality types you should know, and some tips on how to make them fruitful.
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Sources
Cropped and hue adjusted image of Tech Cocktail's Chicago Social sponsored by SceneTap by Tech Cocktail underCC BY-SA 2.0
Cropped and hue adjusted image of Marissa Mayer, introducing new search features by Robert Scoble under CC BY-SA 2.0