The cat is out of the bag now about the effectiveness of Approval Based, Self-Service Pricing. MarketingSherpa's Sean Donahue recently performed a case study with Thunderstone Software, a leading search solution provider. Thunderstone recently began using EchoQuote and the results have been, well, amazing.
Read the Full MarketingSherpa Case Study
The bottom line is that providing a pricing mechanism on a business's website used to be taboo; but now it can mean the difference between being in a deal or not. The main difference is that EchoQuote does not promote publishing pricing but rather using the promise of pricing to engage the prospect.
At a 48% conversion rate can you afford not to try it?
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