Did you hear the news? Yesterday Facebook announced that now some 500 million people are actively using Facebook from across the globe.
I recently noticed a post from Jeremiah Owyang asking the readers of his blog for their input on Facebook marketing best practice.
Here is the feedback I shared:
1. Understand the online habits of your community - identify when your community are online so that you can time your Facebook update so that it has a chance to appear when they log on in their feed on their home page without too much scrolling. This simple online visibility tip could increase the possibility of them engaging with your update
2. Manage the frequency of posting - Take care not to publish content too frequently to your Facebook Page - if all people can see on their Facebook home page feed is your updates not their friends they may 'unlike' your Facebook Page or hide your feed
3. Don't forget to promote your Page - When starting a Facebook Page we have found that also investing in engagement ads (on the home page of Facebook) has assisted in increasing the visibility and number of people joining your community quickly
4. Post relevant refreshing content - Keep your competitions relevant to the community on your Facebook Page. This may seem obvious but it is often overlooked. Your competition does not have to be for something that has an expensive price tag - but it is something valued by your community. Note - if you are hosting a competition or give way, make sure you comply with the guidelines for promotions and competitions (there are many brands who don't and risk their Facebook Page being deleted)
5. Make it easy to do business with your app - When adding applications make sure you test it for useability - too many clicks as part of the process and people won't add your application and if it's not easy to use and does not add value (or fun) to them your Facebook app will remain a secret.
But what ideas would you add?