According to Google Trends, by November of 2016, infographics are expected to see an increase of 5% in demand and search. So if you're a content marketer and you haven't been maximizing your potential for visualizing data, then it's about time you started. It can be incredibly overwhelming to begin producing your own infographics. Where do you start? Is it worth hiring an agency? Or perhaps it's better to contract a designer? Well a lot of content marketers don't have the budget to pay for infographics. Luckily enough, there are plenty of infographic design tools that exist which make the process not only easier for marketers, but substantially cheaper.
One issue remains, however, and that is the actual process of creating the infographic. If you don't have a background in design, it's hard to understand how to pick out the appropriate color schemes, or fonts. You also need to be weary of using negative space in order to ensure your infographic doesn't appear too cluttered. The following image outlines some simple tips to help anyone who doesn't necessarily have the required design skill set, make an infographic with ease.