An article from
As more companies vie for the attention
of demanding and information-empowered customers, the ability of sales,
marketing and service organizations to improve the efficiency of their
customer-facing teams becomes a competitive essential. While difficult
times often prompt businesses to pull in their guns, smart business executives
have learned that investing in customer relationships and overall effectiveness
pays big dividends when the rebound invariably occurs. This white paper
reveals seven tips for leveraging customer relationship management (CRM)
processes to turbo-charge your sales operation during lean economic times.