Facebook recently announced that it would be banning like gating starting from November 5th 2014.
With every business wanting to expand in the social arena, you might probably wonder whether you will now be able to make Facebook users trolling on your site to like your page without pushing them to like your business page to increase your audience. In the world of constantly changing social media platforms and search algorithms, you need to know what works and what doesn't. Here are my top 8 tactics to get more likes even after November 5th 2014.
Add like button to your website
By adding a like button on your page, you make it easy for your customers to check out what you are up to on social media. Actually, when one customer likes your page, his or her friends will probably follow suit given that their likes' activity shows on their profile.
Invite your customers and friends
Send an invite to your email list about your desire to engage them on social media. You will be amazed at how willing people are at clicking the like button. For this to work well, it is best to have an active subscriber list. Also, invite your friends to like your Facebook page; most people would feel obliged to like your page when they see the invite.
Have a clear and fresh call to action on the landing page
For you to get people to like your Facebook page because they want to unlike in like-gating where you somehow manipulate them, you should be graphic with creating a clear call to action at the landing page. You can do this by creating a captivating graphic that will wow your visitors to simply like the page.
Combine this with having regular posts on the page if you are to make people want to come back. Customers want something new and fresh so ensure that you always have something that will make your fans want to share, like or comment.
Quality/fascinating images and contents work magic
Provide high quality, relevant, eye opening and inspiring images and content that people find interesting and worth sharing. The more videos, content, and photos you have on your page, the more likely people will want to consult your page for that particular nature of content. Always remember that an image speaks a thousand words so use images well to make people want to stay on your page for long as they comment, read posts, like and share content.
Tell people what they want to know
When people are online, they want to know some juicy stuff about organizations that could either inspire them or make them more knowledgeable as they go on in their day-to-day activities. You could tell them about how to do some things that they have probably been having a hard time doing by themselves; they will thank you with their likes.
Add your Facebook profile in your signature
Whether you are publishing a blog or sending an email to your subscriber list, don't forget to have a link to your Facebook profile. This should increase your likelihood of getting more likes on your Facebook page.
Tag your fan page
If you have a separate personal account, make it a point to be tagging your fan page in your posts. Since new posts from companies no longer appear on their fans' newsfeeds, tagging your page on your posts and even having your friends or fans tag the page on their posts can greatly increase your fan base. Engage admins of other pages so that you can market each other's pages.
Opt for paid advertising
Since Facebook tweaked its algorithm, your Facebook page posts cannot appear on your fan's newsfeeds. The only way around this is to pay for Facebook advertising so that you can reach out to your target audience in a greater way. Only use this strategy when you are sure that the conversion rate per like is likely to offset the cost of paid advertising.