In today's competitive landscape, people want to do business with suppliers and vendors they know and trust. A call from a salesperson in an unknown company is not likely going to be returned
The average executive receives dozens of sales calls a day so if you want a busy executive to call you back, your message MUST stand out from every other call he or she receives. I once sat in a Vice President's office as he listened to his voice mail messages on speakerphone and was fascinated how similar every sales call sounded. I was equally intrigued by how quickly this person deleted the messages, too. His finger hovered over the delete button, and in most cases, he erased the message in the first few seconds.
When you leave a voice mail message that clearly demonstrates that you know nothing about your prospect's business, there is no chance they will return your call. For example, "Mr Prospect, we provide solutions that help call centers improve their productivity and performance and generate a higher ROI on their out-bound calls." If this message was left for a small business owner (and it was!) it is highly unlikely the salesperson would get a return call (and they didn't!). At the very least, do some basic research and make sure that your message reflects that homework. It will improve your chances of a return call.
Contrary to popular belief, not everyone needs your solution and when you call companies that are not the right fit for your product, service or offering, you are simply wasting your time and that of your prospects. Improve your results by more closely targeting your prospecting calls to companies who can actually use your product or service (see point 7 above).
Most sales people fail to realize exactly how busy executives are. A client of mine once said, "I'm so busy right now I can't possibly take on any more projects." This sheer volume of work often prevents decision makers from returning your call because they don't have the time to talk to you and because they can't fit another project into their schedule. Unless your product, service or offering is something they desperately need right now, they probably won't return your call.
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