Elise Segar is a sales strategist for technology and new growth companies. Though an avid consumer of blogs and social media, she was not a blogger herself until founding her own business, Lucre Systems (now part of ifridge & Company). Blogging provides an opportunity to gain credibility with her customers quickly. Instead of offering the typical white paper or brochure-ware, Elise's well-written blog allows her to communicate directly - giving prospective and current clients a more robust and nuanced understanding of her company's knowledge, experiences, and philosophies. As her audience grows, Elise is also connecting to the influential technology bloggers she has followed and admired. Says Elise, "Now they're reading mine."
About the series: The Culture of Content Creation is a video series about people who make their own digital content for sharing - such as blogs, podcasts, wiki entries, online product reviews or videos - to learn why they do it, what they find rewarding, and how they view their role in the world. Started in early 2008, this cultural media project from Elastic Lab continues today, reflecting changes in technology, knowledge, and the social fabric of the Internet.