Is this really a true statement? ...companies will be at risk until executives actively manage perceptions. He warns that executive management needs to treat corporate reputation as the significant business risk it is, not just as a public relations campaign.
I don't think so. In fact, I think it is a dangerous statement with very negative conotations.
It comes from this very well-written, well-meaning, and well-intended item today from Ernie Landante of Novita Issue Communications.
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