Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole.
I'll address this proverbial black hole between your company's sales and marketing efforts during a MarketingExperiments' Web Clinic on Wednesday, September 24 at 4 p.m. EST. I'll outline ways to build an operational 'playbook' with your sales department to better manage and nurture the leads you generate. By using this approach I will share how we helped one client increase their sales-ready leads by 475% and increase their lead-to-sales pipeline conversion rate by 225%. I'll be answering your lead-gen questions as well. Attendees can register to win a signed copy of my book "Lead Generation for the Complex Sale" when they sign up for the clinic at https://www1.gotomeeting.com/register/36013462.
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