CBR reported on a study indicating that "about 54% of computer users feel addicted to their social network of choice." The study was from a company called Webroot which peddles anti-spyware. According to their research, almost half of social media users (46%) check their social media vice several times a day.
It seems that the Millennial generation is more addicted than those who learned how to type on actual typewriters, but the latter group is more susceptible to fraud from security lapses. Over half of the older users do not have security measures in place on their mobile devices.
Where this study found that as many as 75% of Millennials are likely to be addicted to Social Media, according to another report a quarter of them are becoming bored with Social Media.
Maybe it was too easy to master.
The Internet and Social Media in particular require a kind of fluency, that like a language is acquired more through use than through study. Social Media has it's own language, culture, norms, and sensibilities. Those that practice the skill and incorporate it into their daily routines, are naturally going to be more adept at how to negotiate this ever changing path.