This month, AOL Television launched a new free on-demand Web series named "Outside the Box." In it, cast members from AOL's most popular programs interview one another using fan-submitted questions. I think this is a great way to make custom web-content. AOL leverages their facilities and the popularity of their TV series, users get a chance to reach out to their stars and the production costs are suited to the online environment. Good stuff.
Business model
Outside the Box is supported by AOL's digital ad business, Platform-A, which provides relevant display advertising and content-targeted links on the sites. "This new series will pride advertisers a new venue for high impact custom
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