by Jeb Blount
I often speak to recruiters and employers who are frustrated that they are not getting enough hits and/or applications from their sales job posts. I understand their frustration. It is dissapointing to go to the effort of posting a sales job advertisment and not get the results you were expecting. So this week I have a few tips that will help you improve your response rates on www.SalesGravy.com:
1) City, State, Zip Code: Many recruiters post jobs and either leave the city and zip code empty or put words like "any" or "nationwide" or "Southeast" in the place of a city name. This significantly reduces the number of hits on a job advertisment. Why? Because Job Seekers don't search for "Nationwide" or "Any" - they search for jobs where they live or where they want to live. If you want to increase the number of hits on your sales job ad, post it in a city, state and zipcode. (It is easy to post in multiple cities on Sales Gravy using the Copy Job Feature)
2) Hype: It might feel good to use big bold letters or lots of exclamation points or all caps but it is not helping you. Job Seekers are savvy and the most talented sales pros stay clear of ads that over hype the job. Try to strike a balance between making the job interesting and keeping the post professional.
3) Headlines: The first thing a job seeker sees is your headline. Great headlines get clicks poor headlines don't. Try to step into the job seeker's shoes and think about what would make you want to click on a job post to learn more. My advice is to try several variations of your headline to see what works best. (Just use the Copy Job feature to change your headline without changing the post)
4) Brand: For salespeople brand is important. When your logo is on your job post it shouts "Credibility." It is easy to add your logo to all of your posts on www.SalesGravy.com. All you need to do is login, click on Edit Profile, and upload your logo. It will then be placed on all of your posts automatically.
5) Don't Choke Your Ads: Be careful that your ad copy isn't so exclusive that no one applies. Sales hiring and recruitng expert, Lee Salz, has written an excellent article on this topic: http://www.salesgravy.com/Articles/content/view/78/2/
I do want to take a moment to thank you for making www.SalesGravy.com the #1 ranked Sales Job Board on the planet (source: Alexa, Quantcast, Compete). Please tell someone else about us. Word of mouth is how we grow.
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