If you still don't believe the world is being turned upside down and inside out by so-called fads like Web 2.0 and social media, here's an item from Guy Kawasaki's blog, How to Change the World. In his post, with the somewhat unwieldy title of By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09, Mr. Kawasaki not only details his $12,107.09 grand total investment in the development of a new enterprise in a short period of time, but contrasts the new way and new tools of getting up and running against the old way. His bio would imply he knows a thing or two about venture capital and starting businesses.
Even more entertaining and informative perhaps are the comments people left on this post. I agree with all of those who note that $12,107.09 was way to much to spend. But if after reading the item, if you're still a non-believer and you're looking for friends, you'll find at least a few like-minded people in the comments section. Some of them are really not very nice, by the way. In spite of our differences, to coin a phrase, 'Can't we all just get along?' Geesh!
Meanwhile, as usual, I've buried my lede which is that these economics, timetables and tools should be a wake up call to corporations everywhere still living in the dark ages when it comes to building a better online presence. Change comes slowly, I realize. Old familiar habits, even costly ones, seem safe. But when anyone for short money and in no time at all can get to market this way, no old, expensive, establishment practice should get an automatic pass.
Lastly, as I'm writing this, Dave Cote who works about six feet away and around the corner leaned over and asked if I was writing a post referencing Guy Kawasaki because he'd just finished one. Sorry about that. It wasn't planned.
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