I've just finished watching the 2006 Dixie Chicks documentary Shut Up & Sing.
If you haven't seen it, it's worth watching. If you're a PR or marketing person, it is definitely worth a look.
For those who are not aware of the movie, here is the
IMDB summary:
"In 2003, the female country band, The Dixie Chicks, are at the top of their game being one of the most successful bands of all time. However with the US invasion of Iraq about to begin over frustrated worldwide objections about this needless war, one of the Chick vents off the cuff in concert about being ashamed of US President George W. Bush. This statement sparks a firestorm of organized and personal right wing attacks against the Chicks for daring to think they have the right to express a negative personal opinion about the President. This film covers the band's effort to ride out the turmoil that would leave their careers under a cloud, but would eventually give them a opportunity to grow as great artists who bow to no one."
Politics aside, as I was watching the movie, one theme came through loud and clear: AUTHENTICITY.
* Defiant Dixie Chicks take on their critics
The Dixie Chicks, through all of the negativity and public outrage they had to endure over a three-year period following their 'gaffe' (made on-stage, as harmless as it was, at Shepherds Bush in London) - they stuck to their guns, were true to themselves (and yes, to their 'brand')...and emerged stronger than ever, including winning five Grammy Awards in 2007 with their defiant album Taking The Long Way.
AUTHENTICITY ladies and gentlemen. Much is spoken about it in marketing circles but precious few companies or brands really 'live it'. The Dixie Chicks do. Do you?
<--URL-->