- Shows Tina's decisiveness and strategic skills
- Suggests that the lessons of Weblogs Inc and the network effect were not lost on Tina--or on Judith Meskill, her editorial director
- Proves that deep vertical niches--parenting sites, shopping recommendation communities, etc. are going to be of increasing value as ad-targeting platforms
Rafat says: "MM will stay as a standalone, but the backend social software will be used across BabyCenter's network of sites in 10 countries."
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