Having the right tools makes the job much easier, don't you think? Luckily, there are plenty of completely free SEO tools that you can use to help you out in improving your SEO strategy. Here are some of the best free SEO tools available:
If you are seeking the alternative for Google Webmaster, this would be the one. It has similar functions like Google Webmaster tool that help you get additional resources and access to various research tools for improving the position of your website in the search result pages.
This is a free tool that helps you shorten your links, and it is especially used on social media. However, one of the greatest value of the short links is the possibility to track statistics, that include the number of clicks, geographical distribution and where the bitly link was shared.
Since broken links can have a negative effect on the ranking in the search engines, use this free SEO tool to help you find any broken links you might have on your website.
Find a way to optimize your posting activity so that you increase chances of reaching your fans and followers. Buffer makes managing social media accounts easier by scheduling your posts. This tool even automatically chooses the perfect time to publish the posts for you. Since social presence is an important part of SEO, this tool can be really helpful.
BuzzStream offers free SEO tools for conducting link research and exploring the link building opportunities for your website.
Check My Links is a link checker that ensures that links, both external and internal, are accurate. It is a Google Chrome extension that examines the links on a web page and highlights all the good links in green. Broken links are highlighted with red color which makes them easier to spot. It is a simple and straightforward tool, free to use. Checking all of the links on the same page with this tool will reduce the amount of time you would need to invest for doing the process manually.
Track your followers and analyze the shares and the activity on Goolge + with this free SEO tool.
This tool allows you to use free templates to create interesting infographics for your blog or website. Creating infographics is perfect way to present statistics, lots of data, lesson and business plans, etc. Besides using existing templates, you can create your own custom infographcis.
This website allows you to access some of the most important SEO tools for free. The tools analyze your content and show you the evaluation, which can help you to understand which aspects you should work on in order to enhance the performance of the website. The tools available on this website include the following:
- Webpage spider
- Google guidelines tool
- Image SEO tool
- Link report / nofollow test
- Social media count
- http headers
- Requests checker
- CSS delivery tool
- gzip compression test
One of the most comprehensive tools when it comes to website traffic analysis can easily be used if you have a Google account. Numerous data convey the information about the audience, user behavior, conversions, referrals, etc.
Keyword Planner helps you conduct a detailed analysis of the popularity and the relevance of certain keywords, which you can later use in order to customize the content on your website and meta elements.
Explore what the world is talking about using Google Trends. It is possible to scan through "Hot Searches" and see what keywords have been searched most that day. You can also see hot searches for the past 30 days. Top charts sum up trends according to the different categories, such as top searches related to actors, athletes, books, cities, etc.
Google Webmaster helps you understand and improve your site in Google search engine. Use this tool to explore performance of your website, find out about keywords, referrals, loading errors, etc.
Manage your social media account from HootSuite's dashboard. Integrate several social media accounts, use scheduling posts option and monitor your social accounts easily. Furthermore, this dashboard helps you track and analyze the activity on social media accounts, which you can use to measure your influence and to compare the type of posts and the level of engagement.
Social signals have increasingly more importance on search engine results. HubSpot's Marketing Grader helps you analyze your website and find ways to optimize your content. This is a free tool that examines your website and grades it based on the following criteria:
- Blogging
- Social Media
- SEO
- Lead Generation
- Mobile
Check the density of the keywords with this free tool. Simply enter your site's URL and a keyword or a key phrase and get free analysis of any page.
Find the opportunities for guest blogging as this can be an excellent way to work on link building strategy and therefore improve your SEO efforts.
Get the important data about your website using this free SEO tool. Open Site Explorer provides the data about backlinks, anchor text, popularity metrics, etc.
PageSpeed Insights analyzes the content of a web page and reports whether the website is working fast enough on all devices. Page speed can affect your ranking, so this SEO tools is recommended in the process of website optimization.
Conduct a full page testing using this free SEO tool. Pingdom checks the loading speed as well as other performance features so that you can fully optimize your website.
Quantcast helps you measure the data about your audience for free. Detailed demographic and geographic data will help you get clear insights regarding your audience. You will also be able to track how users access your website. Whether users use computer, mobile device or an app is important to know when it comes to organizing your online marketing strategy. Another significant tool for analyzing website traffic is Quantcast's compare tool. It helps you measure the essential element of your website in comparison to the competitors.
This tool provides an overview of any robot.txt errors that might be detected on your website.
Get your pages and your content recognized by search engines using schemas.
Screaming Frog SEO Spider Tool
You can download this SEO tool for free and install it on your computer. It will help you quickly analyze the on-page SEO elements using the spider. The data can be exported to Excel so you get the report of any elements that should be improved.
Check the rankings of your website in different countries. Use Search Latte to explore the visibility of your website based on location.
One of the oldest free SEO tools helps you explore the URLs with two modes, simple and advanced. SEO Browser enables you to see your website the way search engines see it, which can help with redesigning the structure of your website to become more SEO friendly.
This tool is a plugin that helps you track many SEO parameters easily. Besides Mozilla, this plugin is also available for Google Chrome, Opera and Safari.
Analyze the onsite optimization in order to determine the overall score of your website. This free tool enables you to explore the main elements necessary for good optimization. It detects the problematic areas and it suggests fixes in order to make your website more optimized for search engines.
Great tool that will help you conduct a research and compare your website to the competitors. Exploring the data you will find new possibilities to affect search engine optimization and improve the ranking of your website.
Use this tool to get preview of the website's Google snippet. This preview is how the users will see your website when it is displayed in the search engines results. If necessary, you should make changes in order to optimize the outline of the snippet.
This tool offers a real-time social media research and analysis. Enter the word or phrase and see who is sharing related content on social media.
This tool helps you get the insights on social media activity, sales or any other statistics you will need to analyze your performance. Get an overview and easily analyze the valuable insights from various social media platforms in order optimize you online activity.
Übersuggest is a free keyword research tool that uses Google Suggest and other services. This SEO tool helps you get information about keywords that you can use as an inspiration when working on on-page optimization or when planning a campaign.
Having duplicate content can have a negative effect on your rankings in search engines, and it might also include additional penalties. Therefore, it is important to detect any duplicate content and prevent any problems. Use this tool to find duplicate content on your website.
This tool allows you to submit an URL in order to calculate page size, composition and download time. When the analysis is finished you will get the results on your website speed and performance in a web page speed report. Global statistics, download times, and object details will help you get insights related to your website and its performance. The final part of the report will have the written analysis and recommendation on how you can improve you website speed.
Test your web pages using this free SEO tool. This open source tool for testing the website speed helps you determine the speed of your website. Additionally, you will also see which features of your website needed most time to load, which will enable you to explore ways to optimize those features in order to increase website speed.
Creating a sitemap is important part of search engine optimization as this is how your website is organized which is extremely significant for search engines. This free SEO tool helps you create sitemaps after you provide site URL and additional parameters.
An excellent SEO plugin for WordPress that can help you optimize your WordPress website. This free SEO tool includes content analysis and suggestions which can help you publish better content.
If creating videos is part of your website or blog, YouTube Keyword Tool is a tool for you. It is a very simple tool that provides keyword ideas and keyword suggestions which can be used in the video description, as well as in the title of the video