There's blatant abuse of consumer attention/captive moments and then there's REALLY blatant abuse of captive time.?? A recent Air Canada flight just took the cake for me - note this is just my opinion but read on.
Now, I've got to give it to Air Canada, they've got a pretty slick little interface set up in their new planes.?? Great touch screen, responsive, decent content (although they need some more).?? What they've done to make money in between??a consumer mindlessly pushing buttons and consuming content??is to add customized pre-roll to the front of the content wheel.?? As a consumer, I expect this.?? You give me free content, I will watch ads.?? I haven't resigned myself to it - I'm actually completely accepting of it....within reason.
When I??hear pre-roll, I usually think 1 ad, maybe 2....3 at the most.?? Specifically to captive networks that aren't TV, I also expect them to be 15 seconds'ish.
So I was awestruck when I started playing around with their system and found that their TV/Signage Pre-Roll Maxes Over 3 Minutes!
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