The Daily Telegraph â€" a leading U.K. tabloid â€" reports that blogging has gone "mainstream" in Great Britain. More than 4 million U.K. citizens are now blogging, according to a recent report. But a more interesting stat appears later in the article â€" the number of Telegraph readers who are using the newspaper's blogging platform â€" MyTelegraph â€" to create their own blogs.
Since My Telegraph was launched six months ago, almost 4,000 Daily Telegraph readers have set up a blog to interact with other people from across the world.
Shane Richmond, who oversees the operation, said he was not surprised that so many people were getting involved.
Reminds me of the IBM case study â€" under Chris Barger's leadership (he's now at GM), more than 5,000 IBM-employees used an IBM blogging platform to set up external blogs, and more than 20,000 used the platform to set up internal blogs â€" I don't know the current numbers but one would have to imagine that those numbers have grown. We keep hearing about the power of platforms, and here's a very simple example. Make it easy for people to use social media, and you will get better returns.
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