Do people trust your brand? Probably not, according to a survey done by The Hub.
According to The Hub survey, more than 50 percent of you trust 10 brands or fewer. If your brand is in that category, is it safe to assume that all "10 brands or fewer" might just be the brands you work with?
The good news is that people still buy from brands they don't trust. But you'd sell more if you were trusted. So, how do you build trust. A few tips from The Hub:
1) Show respect, get respect. Customers respond best to communication that engages them, recognizes their intelligence, and acknowledges their status as equals.
2) Relevance is key. With so much clutter, trust is built by understanding customer needs and wants and communicating relevant solutions to address themâ€"not the other way around.
3) Start at the finish line. Most marketers understand that focusing solely on acquisition destroys brand value over time. The best marketers assess the degree of trust their best customers have in them and why; then use insights gained to enhance the customer experience at every touch point.
4) Talk straight. To build trust, you must be clear, direct and transparent in communications. Provide clear and straightforward value. Don't be afraid to provide comparisons of your product to competitive products, even if your product isn't always the best option.