The early word from MarketingSherpa West (San Fran) is that B2B lead conversion was a hot topic. As sponsors this year at both the MarketingSherpa B2B Marketing Summit and Inbound Marketing Summit, we thought we'd get a head start on the conversion discussion.
Below is a slideshare deck outlining a process to "Convert the Conversations". With Social Media becoming an increasingly potent generator of inbound web traffic, B2B marketers must find ways to filter the stream and motivate high-quality visitors to engage.
All B2B marketers know that an effective conversion strategy depends on powerful and well thought out offers. I will warn you that to stand out in today's noisy environment may mean stepping outside the traditional landing page approaches and coming up with aggressive, even unconventional, offers. First, how do you define a "strong offer"?
In my opinion a strong offer:
What do you think? Are there any criteria I missed?
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