If you don't like the results, pick a different survey. So, how do you think people feel about consumer-generated product reviews on web commerce sites?
- CPG Consumers Trust Online Reviews (eMarketer)
A Deloitte & Touche consumer survey found that virtually all shoppers trust online product reviews. - Influencers Wary of Fakes (AdWeek)
In a Burson-Marsteller survey of 1,000 influential consumers, about 30 percent said that fake reviews or positive comments left by corporations are a big problem.
Or is this an early indication of an emerging distrust of online reviews among the broader population? After all, the influencers in Burson's study are "more likely to share opinions and experiences with others." Suspicion of shilling in the reviews is one of the opinions they may share.
Whether customers trust them or not, it's still important to read your own reviews. Someone is writing them, and you might just learn something.
Tags: CGM product reviews influencers
http://feeds.feedburner.com/~r/net-savvy/~3/174920...