By now you've probably heard that Salesforce.com scooped up Koral Technologies,the Web 2.0 upstart that barely had a chance to get out of beta and supplant compete with incumbent content and doc management vendors. The more I've thought about this acquisition, the more it makes sense. Honestly, I wasn't blown away by Koral when I tested it a while back, but when you plug its capabilities into a broader community, the service becomes much more intriguing. I think Koral gives Salesforce some stickiness it's sought for some time, especially when you factor in the ability to consume and manage unstructured information. All of a sudden Salesforce isn't just your father's CRM system.
If Salesforce can Koral corral other business lines outside of sales, look out. You also have to think they'll do well against some of the mid-market content management vendors just by pitching a business case built on adoption.
Forget about ECM-lite, they're really becoming an on-demand ERP provider aren't they?
More coverage ::
link to original post