Few university and college systems have embraced social media wholeheartedly. Most have no online community presence. Among those that do, many of their efforts to date have resulted in disappointing outcomes.
There are reasons for this. Online social media sites require a lot of work. Two, many university systems are reluctant to engage their audience in conversation since it implies a loss of complete control. Some have used their blogs, for example, as nothing more than an additional advertising site by cutting off comments. Online communities thrive on tremendous content and variety, which some institutions have found difficult to sustain. We help you meet all of these issues and have proved that the outcome can be significantly more potent - at less cost in time, money and energy - than any single other messaging tactic you're using today.
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