I'm trying a little experiment. It's a simple test.  Can a facebook flyer increase traffic?  How much does $105 get you?
Facebook has a fairly cheap fliers.  This week, for 3 days, I am going to run 52,500 impressions of this ad.  It's a very minor bit of publicity for the IT Flower paper.  I have asked them to put the following restrictions on it
- Network: Â All
- Locations: San Francisco, CA, Seattle, WA, Silicon Valley, CA
- Targeting: Either gender (25-34 years old)
Interestingly, one could not say "22 and older", guessing that a paper about how people work would only really be interesting to folks who have graduated from college and are now working.  The only way to do that is to buy multiple campaigns.  Also, Facebook does not offer much more focused targeting, such "only show this to people who have a blog".
It'll be interesting to see if it produces any kind of a spike. Â Here's the ad:
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