Ever wanted to reach Halliburton Employees, 30-65, from Texas?
I've been playing around with the Facebook advertisement system, even posting a few ads here and there. The most fun I have right now is using Facebook's ad targeting tool to mine the demographic data from their user profiles.
A marketer can target users by workplace (ranging from the French Embassy in the US to Exxon-Mobile), countries (over 30 countries representing +39 million users) and interest ("A Clockwork Orange" to Judaism) and other data. For example, I can now target about 40 people who work for Halliburton (They have a Facebook Network?), live in Texas and are from 30-65 years old.
And more then that, I thought it would be interesting to get some high-level demographic data on Facebook in the following areas:
- Top US Geek Cities and Facebook Users (Geek Cities as defined by Wired Magazine)
- All Countries Facebook Advertising targets for by Population: From Lebanon to the Dominican Republic
- US Facebook Users by Age Group: College Age Still Dominates
- US Facebook Users by Educational Background: 21% are Highschoolers?
- Largest US Cities and Facebook Users: 20% of Chicagoans on Facebook?
- Google, Yahoo, Microsoft and Ask and Facebook Users: Where are the Ask/IAC people?
- Microsoft Facebook Users by Age Group: Over 30% over 35 years old
- Top Software Companies and Facebook Users (Software Companies defined by Fortune)
Top US Geek Cities and Facebook Users (Geek Cities as defined by Wired Magazine)
Note that while the data from Facebook is interesting, one should be cautious about the data:
- Self-reported profile data always has accuracy issues
- Many users do not report their age, workplace, full interests etc
- Just because there are 10,000 Microsoft employees on Facebook does not mean they are active on Facebook.
- Despite Facebook's stringent policies there are fake and multiple profiles on Facebook
With that said, see more below graphs and data below.
All Countries Facebook Advertising targets for by Population: From Lebanon to the Dominican Republic
Countries | Facebook Users |
United States | 20,897,580 |
Canada | 7,759,540 |
Australia | 1,819,020 |
Turkey | 1,035,960 |
Sweden | 1,005,300 |
Norway | 953,240 |
South Africa | 649,540 |
France | 562,840 |
Colombia | 486,120 |
Mexico | 453,100 |
Egypt | 434,620 |
India | 338,900 |
Germany | 317,220 |
Singapore | 262,500 |
New Zealand | 244,220 |
United Arab Emirates | 217,680 |
Spain | 213,440 |
Lebanon | 184,320 |
Ireland | 153,080 |
Israel | 152,560 |
Italy | 142,480 |
Malaysia | 140,560 |
Saudi Arabia | 130,960 |
Pakistan | 130,820 |
Netherlands | 129,680 |
Switzerland | 128,360 |
China | 113,700 |
Japan | 105,700 |
Korea, Repubic of | 55,000 |
Dominican Republic. | 37,740 |
US Facebook Users by Age Group: College Age Still Dominates
US Facebook Users by Educational Background: 21% are Highschoolers?
Largest US Cities and Facebook Users: 20% of Chicagoans on Facebook?
Google, Yahoo, Microsoft and Ask and Facebook Users: Where are the Ask/IAC people?
Microsoft Facebook Users by Age Group: Over 30% over 35 years old
Top Software Companies and Facebook Users (Software Companies defined by Fortune)
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