Rumors have been circulating about Facebook working on a music platform similar to MySpace's for months. Today they're being revived with news that Facebook's "music division" has been in talks with record labels.
Apparently launched last month, the Music on Facebook page is suddenly drawing a lot more attention. The page appears to be a "meta page" for all Facebook Pages devoted to bands and music. In the sidebar BTF, they list their featured launch partners: more than 80 musicians and bands ranging from Wyclef to Keith Urban to Coldplay (all of which have their own Facebook Pages, of course).
But for Facebook to launch a real social media/music "revolution," a lot more will have to happen. Predictions from CNET and paidContent include:
- iTunes-like music download sales (though this would undermine iLike, Imeem, Last.fm and similar apps)
- Streaming music
- DRM-free MP3 downloads
- Some combination of the above
CNET reports that Facebook is trying to put these rumors to rest: "Facebook representatives have stressed that the music and film pages are strictly tied to the fan pages, not any kind of upcoming commerce." Are they just denying it prior to the launch or is this (once again) much ado about nothing?
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