Forgetting a username and/or password is most definitely not a welcome experience. We were curious to know to what extent internet users are forgetting their username and passwords and how it makes them feel. In collaboration with Zinc Marketing + Communications (thank you Bev!), we set out to understand just that, to which the results were astounding! Below is our infographic outlining the findings.
Key takeaways:
- Internet users have too many usernames & passwords to manage
- Internet users are forgetting passwords all too often leading to frustration or annoyance and possible abandonment, in other words, lost sales... shriek!!
- Social login has reached a little more than half of internet users
- Those who have used social login feel that it makes logging and sharing easy
- Almost half of internet users who have never used social login would prefer to use social login over creating a username & password
What Does This Mean for Marketers?
Every consumer centric company's goal is to over-deliver on the consumer experience. An unexpected touch, go the extra mile, 'wow' the consumer. Evoking negative emotions such as frustration, worry or annoyance in the consumer can have a reverse desired effect on engagement, retention and loyalty. All pivotal elements to the bottom line. Social login eliminates the risk of abandonment, brings a website one step closer to being social with their customers and avoids users having to remember yet another password all the while collecting valuable social data.
Is it the beginning of the end for Usernames & Passwords?
Simply put, no. There will always be internet users who are comfortable using username & passwords or are not active on social media. Offering both options is the best case scenario to eliminate all username & password issues. Goodbye forgotten passwords!
Watch Lanoba's social login video here.