I wrote a post last year on giving away ideas to educate and attract future customers. I didn't anticipate it would start such lively discussion and debate amongst marketers.
Michael Stelzner wrote me this comment on the post, "I have been giving away my trade secrets for years (against the advice of advisors). The results have been amazing. The fact is that folks look to you as a thought leader when you share your secrets. In addition, the discussion that comes from sharing results is a better idea."
Today, Michael just launched a series of videos on leveraging educational techniques to pull in inquiries and generate leads. Michael told me he's got a bunch of videos he plans to release over the next few days.
Watch his first video, "How To Generate Mass Interest in Your Business During Tough Times." (No need to do anything special, it will just start playing.)
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