Just back from a whirlwind tour of the security lines in many of our nation's finest airports. Blogged a bit at Greenbuild in Chicago... it's odd to think how many people were getting together in Chicago, thereby creating a major contribution to greenhouse gases (planes, trains and automobiles...) But if indeed it is true, that as Joe Romm and others believe, re-orienting our economy to stall global climate change will require an effort on the scale of World War II, then the kind of popular support which showed up at Greenbuild will need to be "fueled" to even greater expense of energy.
Next on to Monterey for the Stanford Publishing on the Web course, where I was happy to once again listen to Guy Kawasaki, joined this year by Robert Scoble, bring the rest of the global village assembled there to realize how truly "out there" we devotees of social media really are. Scoble showed the group his facebook page, where there is a waiting list of 300 friend invitations. He's my favorite social media guru, but I'm not going to bother. A girl has some pride.
Last, a speaking engagement with client and friend, Peter Auditore, Head of Business Influencer Relations at SAP, at the Word-of-Mouth Marketing Association Summit in Las Vegas. (Had a spectacular dinner at Michael Mina's with Peter.) We were pleasantly surprised to see a small crowd at our talk on b-to-b word of mouth, since our expectations were that the heavily b-to-c crowd would be less interested. Peter's presentation on how SAP views b-to-b influence and is able to systematically create communities was well-received.