Why launch an industry social network when you have Facebook or LinkedIn at your disposal? Actually there are many reasons. For instance, a vertical social network creates opportunities to openly discuss industry challenges and collaborate with peers.
EcoFin Media's Mike Periu, on OPEN Forum, recently shared 4 must-have things needed to start a vertical social network. One of those things, he advises, is to identify colleagues' pain points. Use these topics to launch initial discussions as well as choose the type of valuable content that will attract members.
Check out the potential of a community by visiting Social Strategy1's partner company OfficeArrow. Their interactive community allows office professionals to connect and collaborate with peers, access business resources, and take advantage of deal-of-the-day bargains.
Do you belong to an industry-specific social network?