"MySpace isn't a social network with 120 million people, it's 120 million social networks."
Check out this pearl of wisdom (from yours truly) and plenty more (from other, smarter people) in this week's AdWeek cover story, "The Power of Many: Social Connectivity Signals Change."
In the article, Brian Morrissey explores the notion that in an age when any consumer can not only create their own content but become a node for distributing content from just about any source to their own personal circle of friends, every consumer is a mini media network.
Think about it: Do you blog, vlog, podcast, upload content to YouTube, maintain social network profiles, share other people's content with your friends? How are you using your social connections to build your personal media brand?
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