Few would disagree that social has changed advertising as we know it. But just how significant has that shift been, and what's driving the change in marketing behavior?
As outlined in this new infographic from MDG Advertising, marketers are logically switching to the mediums which are seeing more use - more people on social means more advertiser interest. But with that shift has come a different way of looking at advertising goals, and what can be done with this more interactive, immediate medium.
The infographic provides an interesting overview of the evolving advertising landscape - check out the full details below.