If you're not using Facebook to drive traffic to your listings, I have 3 words for you...
You're.
Missing.
Out.
And...
I want you to get started with it asap. Don't worry, I am going to show you exactly how to do it with step-by-step instructions and an over the should video walk through. Simple stuff.
This has proven time and time again to be very effective in driving targeted (local) traffic to your listings. I shared a video in July of another campaign where we were driving traffic for $0.03 per click. I was very happy with those results as $0.03 per click is excellent.
Well, we ran an ad earlier this week and beat that ad from July.
Yup, we drove traffic for less than 3 cents per click.
I couldn't believe it and knew I had to put together a blog post to show you exactly how we did it. At the end of this post, you should be able to set up an ad similar to this, in less than 30 minutes, and you should be driving traffic to your listings...today!
I also have a challenge for you at the end, too
How to Drive Facebook Traffic to Your Listings for $0.01 per Visitor
I want to share the results with you before we get in to the "How To" part of the post. You don't want to do something that doesn't work, right?
This screenshot was from a couple of days ago, but we drove 192 website visitors for a total cost of $2.84.
That is 1.5c per website visitor to this specific listing.
This was in a matter of 8 hours or so.
I have marketing buddies that have asked me how I did it (got lucky, I guess). I am not only showing them, but you get to see everything as well.
Here is a screenshot from the ad account;
Step #1 - Professional Pictures
This is extremely important and I see a lot of agents skimp out on this.
Hire someone to take professional pictures. It is well worth the investment. You'll generate more interest, showings and you'll most likely sell your homes much faster..for more money, too!
We sold our house in June and I was blown away with the quality of the pictures the photographer took. They looked amazing! Maybe that is why we had 14 offers in 3 days and accepted an offer for $10k over list price. I was happy.
We had close to 20 showings that weekend and I know the pictures had a lot to do with it.
Step #2 - Post Pictures on Your Facebook Page
(your business page, not your personal profile)
Click on Photo/Video
Then click on Upload Photos/Video
Select 4 or 5 of the best looking images. I typically do the front of the home for the first picture and then 3 or 4 interior shots.
Write a "teaser" post for the update.
Something like this...
JUST LISTED: Every update imaginable awaits
you at this riverfront home which is just steps away
to all amenities that Corunna has to offer & is on a quiet, friendly street
Find out more here: [LINK to your listing]
Step #3 - Open up Facebook Ads Manager
Go to your personal Facebook profile and in the upper left corner, click on Ads Manager
Click on the green button in the upper right corner that reads Create Ad
Step #4 - Page Post Engagement Ads
Click on Page Post Engagement
Step #5 - Select Your Facebook Page
Select your fan page.
Select your recent Facebook post
Click on Continue and scroll down.
Step #6 - Remove Right Column
Click on Remove in the lower right side of the ad. These ads are not as effective for this type of post.
Step #7 - Your Target Market
Custom Audiences - This isn't necessary for this post, but should be used as they are very powerful. You can cut your ad costs in half using custom audiences. Do you have a database of clients & prospects? Did you know you can upload their email addresses into Facebook and run ads to them? There are a lot of other effective ways to use this, but that is a great place to start.
Locations - Select your city and surrounding areas. You can do a radius of 10, 25 or 50 miles.
Gender - You can target male or female. This can be very powerful as you can tailor your ads to each gender.
Languages - This should be self explanatory
Interests - This is another piece where you can really laser target. Does your target market like gardening? Oprah? Football? You can use the interests to target them.
Age - Select your target market's age range.
Behaviors (optional) - You can select people who are likely to move. In smaller areas, you might want to leave this one out as it can really shrink down your audience.
As you can see in the box on the image below, people between the ages of 25 - 50 and are likely to move has a potential audience of 64,000 people.
That is a HUGE opportunity for agents here in Vegas. Check your city, you might have a bigger opportunity.
Step #8 - Campaign and Ad Set
Ad Set Name - You can change this if you want, but not necessary.
Budget - You can start with as little as $1/day. I recommend $5/day at the very minimum.
Schedule - Schedule your ad to run for a couple days or continuous - be sure to keep an eye on it.
Bidding - For these posts I leave it on the default setting: Optimize for Page post engagement
Click on Place Order and you ad will be live within 24 hours. Depending on if you have ran ads before, this can take a few minutes or a few hours to get approved.
That's it!
If you would like to watch a video where I show you "over the shoulder" on how to do this, watch below;
How to Drive Facebook Traffic to Your Listings for $0.01 per Visitor
Video Tutorial
Conclusion
I do this same tactic for every blog post on this site. I post a blog, share it to Facebook and run a Page Post Engagement ad on Facebook targeting my target market - Realtors in the United States.
I encourage you to do the same with your blog posts and your listings. I do it because it works and is very effective.
I Challenge You!
I want you to follow the instructions in the video and run an ad to one of your listings. Run it for a day and share your results with me.
Advanced Tip: I then run ads (as a Custom Audience) to the people who read a specific blog post to a landing page. Now I am not "pitching" anything to a cold market as these people read my post, so they know who I am. Be on the lookout for a specific ad like that.
If you have any questions, leave it in the comments below and I will help you out.