Digg is a popular social media news site where users submit recent content in the form of a link, which others may find relevant or interesting. Users then vote on what is most relevant at the time. If other users like the content, they up-vote or "digg it." If they don't like the content, users down-vote or "bury it." The more people that up-vote or "dig" a page, the higher it will rank on Digg. The most highly "dugg" content pages show up on Digg's home page, which gets significant daily traffic. Does your company have an effective presence on social networks? Utilizing Digg as part of your social network marketing strategy could increase business lead generation and search engine optimization.
Great Traffic
Digg can be an integral part of your social network marketing efforts, as the site gets significant traffic with .5 % of global internet users visiting the site daily. Digg has an Alexa Traffic Rank of 187. Are you looking to increase pageviews and amplify the reach of your company's content? If your content makes it onto Digg's home page, you could expect 25,000 extra pageviews per day.
Search Engine Optimization
Using Digg can provide great benefits in search engine optimization. Search engines, especially Google, seem to rely on social networks to help pinpoint high-quality content. Digg users up-vote the best content-serving as an easy method to filter out low-quality content.
Who Diggs?
Knowing your audience is always important. The largest group of Digg users are men between the ages of 18 and 34. Business and World News are among the most popular content topics. Start Digging. Digg is a user-friendly site. Setting up an account is quick and easy. Users can also register through their Twitter or Facebook accounts. Sharing Digg content via other such social networks is also a breeze. If you already share content on Facebook, Facebook Connect with Digg could save you time by linking your Facebook and Digg accounts.
5 Easy Steps for Submitting Your Content to Digg:
- Register: This takes only a few minutes.
- Submit a link: Provide the URL of your company's content.
- Choose a Title: Come up with an entertaining yet also slightly mysterious title for your content.
- Provide a Description: An enticing blurb for your content will help improve its ranking on Digg.
- Select a Category: Choose the appropriate topic category for your content.
The choices include: business, technology, world news, science, sports and lifestyle. Once you submit your content, it is added to the "Upcoming" section for Digg as a whole and to the Upcoming pages for the topic category you have selected. Tracking the progress of your submission allows you to see how many people "dugg" your content. Submissions stay on the Upcoming list for less than a day. Because Digg is so easy to use and can be linked to your company's Facebook account, adding Digg to your social network marketing should be a no-brainer. Do you use Digg? Have you seen significant results in business lead generation and search engine optimization?