Here's a great post from Marc Andreesen (Co-founder and CTO, Ning Inc. ) who writes about how to hire the best people. I think Mark's post is spot on. Hiring good people is no accident, sure it can happen that way (hell, that's part of the premise behind the name of this blog) but if you really want to surround yourself with the "best" people you will have to work at it.
When it comes to hiring "PR" people. Like Marc, I too look for Drive, Curiosity and Ethics but that's just the ante. I'm also looking for those that want to change the rules of the game. I'm looking for conversationalists, those with broad business experience and able to participate in this more confrontational style of conversation.
What does all that mean? I want to do my part to help the PR profession with it's "PR" problem! PR isn't just traditional media relations. Its a lot more than that. True PR or "Public Relations" is IMO the domain of everyone in your organization. Now, that doesn't mean that everyone gets to speak to the WSJ but it does mean that in the real world people speak with one another. How you engage with other people; customers, partners, vendors, competitors, even your neighbors - matters! It determines how others feel about you and the organization you represent. This is PR. Remember, its always about the people first!
Technorati tags: Public Relations, Social Media
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