Here's a news item about a global survey of attitudes toward social media technology. You may find this useful if you're in corporate communications anywhere in the world. If you're fearful of the technology, wary of its implications, and don't really know what the heck it is all about, you're not alone. But soon you will be.
The global survey is loaded with good information and solid strategic implementation advice from several heavy hitters working inside some of the biggest and most successful companies on earth.
It also offers one of the best, most practical explanations of social media that I've seen lately...
For the purpose of this survey, social media was defined as: The online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. A few prominent examples of social-media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, message boards, podcasts, wikis and vlogs to allow users to interact. Source: Wikipedia: en.wikipedia.org/wiki/Social_media.
Got ambiguity? Get a look at this global study and report.
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