Spend an hour browsing blogs or watching the conversation on Twitter, and you will inevitably hear some derisive comments about someone who "doesn't get it." You see, in order to be cool, you need to "get" social media, and all that it implies, immediately, which is of course impossible.
Forget the digital natives vs. digital immigrants argument. NO ONE was born into blogging. Blogging has been around for a while, but has really only taken off since 2005. You would have to be three years old this year to be a blogging native. So if you're between the ages of four and 100, you are in the same class when it comes to blogging. It sucks, doesn't it?
The whole "getting it" meme has always been useful for elitists. It's an update on the "Come on daddy-o! Get with it!" message of 1950s teen movies, in which of course the implication is that no way Daddy-O is going to get with it.
Social media guru
I gave a social media presentation at a PR conference and was asked, in complete seriousness, "what is a blog?" What an awesome question! And what courage to ask it, knowing the potential for ostracism. I'm sure many social media neophytes in the room learned more from the ensuing discussion than from a lofty philosophical debate on authenticity or "joining the conversation."
The term "social media," implies some kind of inclusiveness. If you see the world strictly along "gets it" and "doesn't get it" lines, you're missing lots of opportunities, and you're definitely not an authority on social media.
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