For the past several years, pundits and analysts (not to mention mobile ad networks and content companies) have been predicting that the 'year of mobile' is upon us. Every year, marketers walk away disappointed that none of the forecasts were even close to accurate.
Nonetheless -- even if only on an intuitive level -- most of us understand and believe that the mobile device is becoming an increasingly important access point for consumers and we hunger for smarts about how to respond to this shift from the couch-top to the desktop to the laptop and, ultimately, to the blacktop.
And so I find myself preparing a presentation about mobility and what it means for marketers.
I can cover anything from mobile content to mobile commerce, from presence to mobile social software to what the iPhone and Android will mean for consumers, manufacturers, carriers and marketers alike. I could, but probably won't, talk about mobile as a paid advertising medium.
Now here's where you come in. The odds are good that most of you are both marketers and mobile phone users. So I'd love to hear your thoughts...
How do you use your mobile device and how has this changed over the past year or so?
What do you consider to be the most exciting development in the mobile space?
What would you like to see brands do on the mobile platform?
What should they not do?
What's the one thing that you think marketers need to know about mobile?
You don't need to answer all of these. In fact, you don't need to answer any of these directly. I'd just love to hear your thoughts about everything that's going on in mobile, what you think is important and what you'd just as soon see die on the wireless vine.
Chime in.
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