Just saw that IKEA now have a Facebook page.
Last week I noticed an IKEA ad in my Facebook news feed, but couldn't find a Facebook page for IKEA.
Now it's here. Not much more yet, but it will be interesting to follow how IKEA uses this channel
Notice that the ad was in Swedish and apparently targeted at the Swedish audience. The Facebook page seem to be intented as an international page. Although Social Ads can be targeted to specific countries I wonder how the "fansumer" conversation will...
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