Last week major online news channels were reporting the launch of a new influential service offered by PeopleBrowsr called Kred. Many announced the service with the opening statement, "Klout has a competitor". But the fact remains, Kred is not a Klout competitor nor a copycat.
PeopleBrowsr is a high-tech social analytics company with a passion for marketing. Founded in 2007, they providing data mining, analytics, and brand engagement. PeopleBrowsr is a global industry leader in the social media revolution and offers many Social Media engagement services and tools to global brands, advertising and PR agencies.
The PeopleBrowsr Playground is known as one of the top Social Media engagement tools on the market today. They distinguish themselves from other influential tools with fact that they are not a marketing agency and they do not offer any services with relations to perks programs; not now and not in the future.
Recently, I had the great pleasure of attending the launch presentation of Kred via Ustream.
The simplest way to describe Kred is Transparency, Relevancy & Community.
Kred is measurable Influence with 2 metrics:
Influence: Ability to drive action: reply, retweet (RT) & new
follows.
Outreach: You're rewarded through your generosity and interaction with others.
Influence is on a scale from 1 - 1000 and measures how you inspire others to drive action. Metrics include: retweets, @Replies, Likes, +1, Shares, new follows, list follows, connections, and follow ratio.
Outreach is infinitely increasing which measures your generosity. Generosity represents how other users inspire you to interact and engage across Social Media platforms. Metrics include: retweets, @Replies, Likes, +1, Shares, new follows, list follows, connections, and follow ratio.
As mentioned before, outreach levels increase infinitely and don't level down.
Kred will not give you a score. Simply, Kred doesn't score people. Kred produce two numeric elements that will help analytics to identify your level of action-ability and generosity.
We all have influence - Community Influence
Kred offers their users a step even further. Kred identifies communities within the greater networks. Communities are determined based on your bio, filters of lists, follow lists, and your shared content. For the best results it is recommended to update your bio with your most current career information.
You are able to narrow down your Kred by each of the communities that you represent in Social Media. The insight gives you a deeper look into how you perform in your communities. Kred offers you recommendations on how to improve your engagement level, and with whom you can possible engage to increase your level of influence and outreach. Example of Top Community Members:
There is no influence without transparency
One of the most outstanding features of Kred is the TRANSPARENCY factor offered to users.
It needs to be said that Kred is the only fully transparent measurement system offered on the market. Throughout your Activity Statement you are able to view records of every interaction, giving you a full view of your social presence. You are able to view every post you create and the corresponding points earned.
Kred offers you a view of your Friends Activity Statement, their influence and the action your friends took to increase their Kred. These are powerful, yet unique tools and features that help you build your own recognition across Social Media. Transparency allows you to see and compare your Kred with Klout Scores and PeerIndex Factor as well.
Kred takes into account your offline influenceKred takes you a step ahead of others and takes your offline Kred influence to combine with your online Kred . You are now able to build stronger recognition and credibility. Yes, you read that correctly. Kred has integrated another powerful and yet unique feature for building your influence and recognition. Through your Kred profile you can submit your real-world honors and achievements. Once submitted the achievements & honors will be verified and points will be assign to your Kred profile.
Kred is all about Privacy Kred is for the privacy of their users. Once registered with Kred , you have will have the option to set your profile as Public, Private, Anonymous or even Invisible, if you don't wish to display your profile online.
Kred will help you increase your outreach With outreach meters, you are able to track your outreach level and have the opportunity to learn how to increase your Kred . You don't need to look for tricks across the web, and Kred is transparent even when it comes to increasing your Kred. Kred will suggest fresh content to help you discover your top influencers by community and consistently improve your Kred. Your scores will improve with other measuring tools as well.
Share your Kred with Kredentials You can share your Kred profile with Kredentials, which is your official Kred Profile summary. This gives your audience a quick look at your Kred, community, most used hashtags, links, mentions and a quick overview of your influence and outreach. You can share your Kred on your blog, website, Facebook, Twitter, G+, LinkedIn via links, widgets or even export the chart.
Kred Analytic for Analytic nerds like Me
If you like analyzing data and would like a deeper look into your details, Kred offers your analytical details of Kred over Time, Post Time, Word Cloud, Follower Growth & Post effect, all in the forms of graphs, numbers and clouds.
Kred is a stand alone platform and as well fully integrated with PeopleBrowsr Playground or through Kred API.
Kred is not a judge and was not born to judge people based on Kred. Kred is not scoring us. Kred will not make us feel special one day and miserable the next. You have control of your it yourself. Kred shows us that everyone has influence in their own unique areas of expertise. Kred is helping us to grow our community and to become more social. Kred is influence with transparency.
You can request yours by visiting the Kred website.
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