Popeyes Chicken is a twitterer. Not only do they strategically put thoughts of fried chicken in your head around mealtimes (of course), but they actually monitor their follower's tweets and reply.
Sure, these responses are chicken-flavored, but they're also funny and entertaining, almost making fun of the fact that they are using twitter to promote themselves. They are appealing to the twitter crowd full on with their clever posts, a perfect example of how even the most random forms of internet marketing strategy and social media can be outright magical for a brand when used correctly.
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