Are the same technologies that were skillfully used to crush his opponents during the 2008 presidential campaigns going to aid in destroying the President's approval rating? Democratic presidential candidate Barack Obama utilized various social media platforms to establish a grassroots movement that revolutionized presidential campaigning. He successfully connected with activists, donators, and voters in record numbers via the Internet. He was also able to set new fundraising records by gaining support from millions of individual small donors.
It is well known that the President has inherited a host of challenging issues including but not limited to the War in the Middle East and the economic recession. Most would agree that these challenges will take at least a decade to resolve regardless of who's in office. The fact is that the President's approval rating has dropped below 50% and many analysts suggest this number will continue to decline.
As social media communities such as Twitter, Facebook, and DIGG continue to grow at alarming rates, what will this mean for the President's approval rating? Will he stand a chance for re-election in 2013? How much clout or social influence do his critics have on social media platforms?
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