Does social media help or hinder your sales results?
I jumped onto the social media bandwagon about three years ago with some reluctance. I wasn't convinced that my prospects were tweeting, browsing LinkedIn or surfing Facebook. However, enough of my colleagues were active on social media that I figured it was about time for me to get involved.
I created a LinkedIn account and began answering questions and networking with people. A few short months later I did the same on Facebook and eventually I started tweeting, blogging more regularly and posting videos on YouTube. Now, I also have account on Google+ and other social media sites-although I am much less active on those.
After about a year of regular activity, I began to see results. Not staggering, blow-my-sales-goals-out-of-the-water results, but enough to keep me active with social media. Plus, this platform has also helped me connect with some incredibly bright and talented people.
However, I wouldn't consider myself a typical salesperson.
People buy my expertise rather than a product that my company makes and social media is a way to share that expertise.
But, lots of sales people use social media and my friend, Jim Keenan, is conducting a survey for sales people on the impact of social media. He wants to gather hard data to see if social selling is effective or ineffective. And he wants to get a sense of social media adoption by sales people and its impact on revenue and quota.
Would you mind doing me a favor and take a few minutes (less than 3) to complete Jim's survey? Oh, and if you haven't done so, check out Jim's blog...he posts some pretty good stuff.