Sales people often tell me that they want to use LinkedIn for business development to increase their sales. After hearing that, I immediately pull up their LinkedIn profile with one question in mind. "What message does his profile communicate?"
As you construct your LinkedIn profile, remember that there's no law that says that everything that you've ever done in your life must be presented in it. Only share information that aligns with your business development objectives. When you develop your profile summary, write it with the prospect's interests in mind and be sure to address how you create value for your clientele.
If a prospect were to read your LinkedIn profile, what message would he derive from it?