The Culture of Content Creation
The Culture of Content Creation is a video series about people who make their own digital content to share with the world - such as blogs, podcasts, wiki entries, online product reviews or videos - to learn why they do it, what they find rewarding, and how they view their role in the world. Started in early 2008, this cultural media project from Elastic Lab continues today, reflecting changes in technology, knowledge and the social fabric of the Internet.
"It has leveled the playing field" takes a look at Kevin Gillespie who has worked as a content creator for the last 20 years. He currently manages Unleashed Music and works as a music consultant for a wide range of artists, labels, and organizations. He works closely with his brother Geordie Gillespie who was the former VP of Promotions for Sony, Virgin, and Hollywood Records, Kevin gives us an insider's perspective on the changing world of music and the evolution from CD to digital. Social media is a game changer in the music industry and it has shaped how artists market themselves in this new era. He goes on to talk about how the various tools online can be leveraged to literally give everyone the opportunity to create amazing content. So pop on your headphones and check out, "It has leveled the playing field."